My Role
Tools Used
Time Frame
10 Weeks (Early Jan- Early April)
Figma, Adobe Illustrator and Optimal Workshop
UX and UI Designer
BScene is a Brantford-based community platform that shares local events, news, and cultural updates. While well known among older residents, its website and social media struggled to engage younger demographics, especially students and newcomers.
The existing site had outdated design, poor navigation, and no ticketing or review features, while social media required significant manual effort without producing strong engagement.
Our task was to reimagine BScene’s digital presence so it could serve as a modern, centralised hub for Brantford’s events, attract younger users, and streamline internal workflows.
Introduction
Improve website usability with modern UI and advanced filtering
Attract 18–25-year-olds without alienating older audiences
Create scalable, branded social media templates for efficiency
Provide a roadmap for ticketing and feedback integration
Strengthen BScene’s brand recognition and visual appeal
Goal
Survey 📋 : 14 student participants aged 18–22
Tree Testing 🌳: 6 participants navigating BScene’s structure
Competitive Analysis 📊: EventBrite, Meetup, Narcity Toronto, Instagram’s Eoriginals
EventBrite excels at ticketing and reviews
Meetup is strong in community-driven events but lacks customization
Narcity has strong branding but limited interactivity
Eoriginals is visually appealing but restricted by Instagram’s UI
BScene must differentiate through ticketing, reviews, and stronger branding
📱 Preferred platforms for event updates: Instagram and TikTok.
📋 Survey conducted with 10 required questions (multiple choice, short answer, multi-select).
🎉 Interests included: future festivals, upcoming events, community news, arts events, and volunteering/work opportunities.
📧 Promotion preferences: social media ranked highest, with newsletters valued more than blogs or articles.
📲 Content access: most users prefer app-based platforms for smoother mobile experiences compared to websites.
🚫 Challenges identified: lack of centralized event listings, weak promotional strategies, and unstructured discovery methods.
🌐 User needs: a digital event platform with clear interfaces, strong marketing tactics, effective navigation, and powerful content discovery tools.
Research Methods
User Personas
Key Findings from Research-:
Insights from Competitive Analysis-:
Simplified navigation
Streamlined structure with event filtering by date, location, and category for quick, intuitive discovery.
Modern visual identity
Bold color palette and clean typography balanced youthful energy with readability for older users.
Scalable social media strategy
Branded Canva templates ensured consistent, high-quality posts while reducing staff workload.
Mobile-first design
Optimized layouts and typography delivered a smooth, accessible experience across all devices.
Design Thinking
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Typography
ANTON HEADINGS 90PT
BOLD INTER SUBHEADINGS 20-30PT
INTER BODY TEXT 20-30PT
Instagram Post Templates
This project provided BScene with a research-driven roadmap for modernization, delivering a user-centered prototype that simplifies event discovery, engaging scalable social media templates that reduce workload while boosting consistency, and a clear strategy for brand differentiation through stronger visual appeal, integrated ticketing, and feedback features. Looking ahead, the next steps include integrating ticketing and review systems, expanding research to mature demographics, conducting A/B testing for social media templates, and developing the prototype into a fully responsive live site.
Final Impact
Colour Palette
Usability Testing
10 participants aged 18–79 with varied technical backgrounds
Tasks: Register event, find event, subscribe, view saved posts
Results
100% task completion
Participants praised the visual appeal and clear navigation
Older users navigated comfortably, confirming inclusivity
Iterations
Simplified some form fields for faster event submission
Added Instagram story variations for event reminders
Improved calendar filtering labels based on testers feedback
Testing & Iterations
Interested in my work? Let's Connect!
Turning Complex Problems into Simple Experiences!!
Harpuneet Bhatia © 2025
Final Prototype Design
The typography used in Bscene’s social media poster templates is key to creating a modern and easy-to-read aesthetic that elevates the user experience. By incorporating versatile styles, the chosen typefaces ensure clarity and accessibility while reinforcing a cohesive brand identity, building trust, and encouraging user engagement.
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