MY ROLE -
DESIGN TOOLS -
PROJECT TIMELINE -
UX and UI Designer
Figma, Adobe Suite & Optimal Workshop
10 Weeks | Early Jan - Early April
Redesigned BScene’s digital experience with improved navigation, modern visuals, and scalable social media templates to boost engagement.
Reimagining BScene for a Modern Audience
The redesign aimed to bridge the gap between BScene’s existing audience and the younger demographic it hoped to reach. We sought to modernize the experience without losing the platform’s community roots, ensuring it remained recognizable while becoming more intuitive, efficient, and visually compelling.
INTRODUCTION
OUR GOAL
Improve website usability with modern UI and advanced event filtering
Attract 18–25-year-olds while remaining accessible to older users
Develop scalable, branded social media templates to reduce staff workload
Build a roadmap for future ticketing and review integration
Strengthen brand recognition with a refreshed visual identity
RESEARCH
Survey 📋 - 14 students , age group 18–22.
Tree Testing 🌳 - 6 participants testing navigation of the redesign.
Competitive Analysis 📊 - EventBrite, Meetup, Narcity Toronto, Instagram based page Eoriginals.
Competitive analysis further highlighted opportunities for improvement. EventBrite excelled in offering integrated ticketing and review features, while Meetup demonstrated strong community engagement but lacked customization options. Narcity showed strong branding and visual appeal but offered limited user interaction, and Instagram’s Eoriginals provided high-quality visuals yet remained restricted by Instagram’s built-in UI limitations. These comparisons revealed a clear opportunity for BScene to differentiate itself by integrating ticketing and review capabilities while adopting a bold, modern brand identity that supports deeper interaction and more personalized event discovery.
COMPETITIVE ANALYSIS
The survey revealed that younger users primarily rely on Instagram and TikTok for event discovery, emphasizing the importance of visually engaging and mobile-friendly content. Participants expressed a strong desire for a centralized platform where all local events could be easily accessed, noting that the current landscape felt scattered and difficult to navigate. They also highlighted the need for clearer filtering options and a smoother overall browsing experience. Interests commonly included festivals, arts and culture events, community news, and opportunities for volunteering or part-time work. In terms of promotion, social media emerged as the most effective channel, while newsletters were considered more useful than long-form blogs. Overall, users showed a preference for app-like interfaces that support quick access, intuitive navigation, and seamless mobile usability.
SURVEY INSIGHTS
Identified frustrations with outdated UI, scattered event information, and lack of intuitive filtering.
How might we create a modern, mobile-friendly event platform that appeals to younger users, supports older audiences, and strengthens BScene’s community presence?
Modern branding with bold colours and clean typography
Clear navigation with event filtering (date, category, location)
Scalable Canva templates for consistent, efficient social media posting
A roadmap for future ticketing and feedback features
Personas represented students, newcomers, and long-time Brantford residents, all with different needs for event discovery, accessibility, and content depth.
USER PERSONA'S
DESIGN THINKING PROCESS
Empathise 🤝
Define 📝
Ideate 💡
10 (ages 18–79; mixed technical skills)
Register an event, find an event, subscribe, view saved posts
100% task completion
High praise for visual clarity and navigation
Older users navigated comfortably, validating inclusivity
Simplified forms for faster event submission.
Added Instagram story templates for reminders
Improved calendar filtering terminology
Prototype 🛠️
Created a high-fidelity web prototype and a full suite of branded social templates to improve workflow and consistency.
USABILITY TESTING
Participants -
Tasks -
Results - :
Iterations - :
USER JOURNEY MAP
The typography used in Bscene’s social media poster templates is key to creating a modern and easy-to-read aesthetic that elevates the user experience. By incorporating versatile styles, the chosen typefaces ensure clarity and accessibility while reinforcing a cohesive brand identity, building trust, and encouraging user engagement.
ANTON HEADINGS 90PT
BOLD INTER SUBHEADINGS 20-30PT
REGULAR INTER BODY TEXT 20-30PT
REVAMPED SOCIAL MEDIA PLAN
Colour Palette
Typography
Instagram Templates
FINAL PROTOTYPE
FINAL IMPACT
The BScene redesign delivered a research-driven modernization strategy that transformed event discovery into a smoother, more engaging experience. The project provided a polished prototype, a complete social media design system, and a strategic path for future development, including integrated ticketing and reviews, expanded demographic research, and continued refinement of brand assets. The redesign positions BScene to better connect with younger audiences while supporting the existing community it has served for years.